OTHER

The newest slogan out today is "There's just more to it," which coordinates with the emphasis on the 23 fruit flavors that give Dr Pepper its unique taste. With changing times came changing slogans. To broaden its appeal across the nation, Dr Pepper hailed itself as "the most misunderstood soft drink," and then in the 1970s became "the most original soft drink ever in the whole wide world." In 1977, Dr Pepper advertising was marked by the famous "Be a Pepper" campaign, followed by "Be You."